How To Design Tracking Labels For Compliance And Scannability
Tracking Label
Definition
A carton, pallet, or shipping label used to communicate the identification, routing, receiving, or compliance information described by 'Tracking Label'.
Overview
Tracking Label A carton, pallet, or shipping label used to communicate the identification, routing, receiving, or compliance information described by 'Tracking Label'. Designing those labels for regulatory compliance and reliable scanning reduces stops on the dock and prevents carrier chargebacks.
Design Principles
Good tracking label design starts with clear hierarchy: human-readable identifiers should be visible, and machine-readable codes must meet symbology and print-quality standards. Choose a single primary identifier — an internal order number or GS1 identifier — and ensure both the barcode and human-readable text match exactly. Decide on label dimensions that fit the unit: small labels for cartons, larger labels for pallets (often A4 or a 4x6" format). Keep visual clutter to a minimum so scanners and people can find the needed element quickly.
Barcodes And Data Carriers
Select the right symbology for the data and scanning environment. GS1-128 (Code 128 with GS1 application identifiers) is common for pallet and carton tracking because it supports structured data (GTIN, batch, serial, SSCC). 2D barcodes (DataMatrix or QR) can carry more data in smaller space and are useful when label real estate is tight. Make sure the scanning devices support the chosen symbology and that your WMS/TMS can parse the encoded elements.
- Symbology choice: GS1-128 for structured logistics data; DataMatrix/QR for dense payloads.
- Data content: Encode only what downstream systems require to reduce barcode density and error.
- Dual-coding: Include both human text and barcode to support manual checks and automated scans.
Margins, Quiet Zones, And Print Quality
Barcodes require a “quiet zone” — blank space around the symbol — for reliable decoding. Maintain recommended quiet zone sizes for your symbology and avoid printing over seams or irregular surfaces. Use media rated for your environment: outdoor adhesives for exposed pallets, heat-resistant labels for cold storage, and synthetic materials where moisture or abrasion is expected. Check print contrast ratio (dark bars on light background) and replace worn printheads; low contrast is the most common cause of unreadable labels.
Regulatory And Carrier Compliance
Labels for hazardous materials, perishable goods, or international shipments require specific symbols and placement. Reference PHMSA and IATA rules for hazardous labels and IATA/ICAO standards when shipping by air. Carriers publish label technical guides that specify acceptable symbologies, minimum barcode dimensions, and required content fields. Non-compliance can lead to refused pickups, delays, or fines, so include a compliance check in your label-generation workflow.
- Hazardous goods: Add required placards and offer letters when applicable per PHMSA/IATA.
- Perishables: Include temperature indicators and handling instructions for cold chain carriers.
- International: Ensure customs marks and export declarations are present where required.
Verification And Testing
Before full deployment, perform a label qualification run. Scan every label type with the actual handhelds and conveyor scanners used in your operations and run samples through carrier verification tools where available. Create a reject-handling procedure for unscannable labels: reprint, relabel, and document root causes. Track label failure rates as a KPI and tie them to printhead replacement cycles, label stock batches, or application errors.
Implementation Checklist
- Symbology validated: Confirm carrier and downstream systems accept the chosen barcode types.
- Print quality standards set: Define minimum X-dimension, contrast, and quiet-zone requirements.
- Media and adhesive selected: Match label material to storage and transport environments.
- Placement standards documented: Specify exact placement on cartons and pallets with visual examples.
- Testing protocol established: Scan label batches and record failure rates before go-live.
In short, the Tracking Label must be designed for clarity, scannability, and regulatory conformity. Applying consistent formats, testing with the same scanners and carriers you use in daily operations, and monitoring label performance keep goods flowing and reduce costly exceptions at the dock.
Sources And Additional Reading (4)
- Barcodes & EPC
“Barcodes & EPC.” GS1, https://www.gs1.org/standards/barcodes-epc.
- Hazardous Materials Safety Resources
“Hazardous Materials Safety Resources.” Pipeline and Hazardous Materials Safety Administration, https://www.phmsa.dot.gov/hazmat.
- Packaging Guidelines
“Packaging Guidelines.” FedEx, https://www.fedex.com/en-us/shipping/packaging.html.
- Labeling And Marking
“Labeling And Marking.” United States Postal Service, https://www.usps.com/business/labeling-and-marking.htm.
More from this term
Looking for a 3PL?
Compare warehouses on Racklify and find the right logistics partner for your business.