How to Find and Use a Wayfair Product ID (WPID) — Beginner's Guide

Finding and using a Wayfair Product ID (WPID) is an essential skill for sellers, warehouse teams, and customer support staff. This friendly, beginner-focused guide walks you through common methods to locate a WPID and shows practical uses so you can apply it quickly in real workflows.

Where you might need the WPID

• When mapping your internal SKU to Wayfair products for inventory sync.
• When troubleshooting orders and needing the exact product reference.
• When sharing product details with shipping or fulfillment partners.

Ways to find a WPID (simple methods for beginners)

1. On the Wayfair product page
2. Open the product page in your browser. The WPID is often embedded in the URL or available in the page metadata. Look for query parameters or identifiers in the address bar that appear unique (examples vary over time and across pages). If you can’t spot it, try the page source (right-click & View Source) and search for "wpid", "productId", or similar strings.
3. Seller or merchant portal:
4. If you sell on Wayfair, log into the Wayfair seller portal or vendor dashboard. Listings and product management sections commonly list the marketplace product ID alongside titles, SKUs, and inventory counts.
5. Product feed or catalog export:
6. Wayfair and many platforms allow exporting product catalogs or feeds (CSV/XML). These exports often include the WPID column for each product record. This is one of the most reliable ways to capture WPIDs for many SKUs at once.
7. Wayfair API
8. For businesses with developer resources, Wayfair’s APIs can return product metadata, including WPIDs. This is ideal for automated synchronization between your systems and Wayfair.
9. Customer support or account manager:
10. If you’re unsure, reach out to Wayfair support or your account manager and provide the product URL or SKU. They can confirm the WPID for you.

How to use WPID once you have it (practical workflows)

• Mapping to internal SKUs:
• Create a simple mapping table in your inventory system or a spreadsheet that links your SKU to the Wayfair Product ID (WPID). Example columns: Internal SKU, Product Name, WPID, Default Warehouse, Lead Time. This helps you update stock correctly and identify which internal product corresponds to each Wayfair listing.
• Automated inventory updates:
• When building inventory sync scripts or configuring middleware (e.g., integration platforms), use WPID as the destination key for updates to ensure the right Wayfair product record receives quantity and price changes.
• Order processing:
• Include the WPID on pick tickets and packing slips to avoid picking the wrong item. When a customer order references WPID, the warehouse team can quickly cross-reference the product and pick the correct variation.
• Returns and support:
• Including the WPID in return authorizations or support tickets speeds resolution because Wayfair and the merchant can locate the exact listing and its policies.

Beginner-friendly example workflow

1. Export your Wayfair catalog CSV from the seller portal to get WPIDs for all your listings.
2. In your inventory spreadsheet, add a column for WPID and copy the IDs next to your SKUs.
3. Configure your inventory updates to reference WPID when sending quantity updates to Wayfair.
4. When an order arrives, include WPID on the pick ticket so the fulfillment team matches the product precisely.

Tips and reminders

• If a product has multiple variations or colors, each variation may have its own WPID — make sure your mapping reflects variant-level IDs.
• Do not confuse WPID with internal SKUs or GTINs; keep those identifiers in your records but use WPID when communicating with Wayfair systems.
• Regularly refresh exports or API queries since catalog changes (like delisting or merging) can affect product records.

In short, finding and using a Wayfair Product ID (WPID) is a manageable skill even for beginners. By locating WPIDs via product pages, exports, or the seller portal and using them as the canonical marketplace key in your workflows, you’ll reduce errors and make inventory and fulfillment processes much smoother.