How To Implement BORIS: Policies, Systems, And Store Workflows
BORIS
Definition
The abbreviation for buy online, return in store.
Overview
BORIS
Successful implementation minimizes customer friction while protecting margin and inventory health. The checklist below focuses on the operational steps merchants in the United States should take: policy design, technology integrations, store execution, and performance tracking.
Design Clear Return Policies
Begin by defining which products are BORIS-eligible, acceptable condition on return, time windows, and whether original shipping fees are refundable. Publish these rules prominently at checkout and on receipts to set expectations.
- Eligibility rules: List excluded categories (e.g., intimate apparel, hazardous materials, opened software) and any special handling for electronics or appliances.
- Refund method: Specify whether refunds go to the original payment method or if store credit applies for certain products.
- Inspection outcomes: Define disposition paths for resale, return-to-vendor, repair, or recycle.
Integrate Systems
Technical integration reduces manual errors and shortens the time items are out of inventory. Ensure your e-commerce platform, OMS, and POS share order and inventory states in near real time.
- Order validation: POS should lookup and verify online order numbers or QR codes at the register.
- Inventory updates: Returns processed in-store must immediately update OMS and available-to-sell counts to avoid overselling.
- Reporting: Centralize return transactions so corporate control can see return reasons, SKU-level impacts, and store performance.
Train Store Teams And Define Workflows
Operational success depends on consistent, fast in-store handling. Develop short SOPs and a decision tree associates can follow during inspection.
- Check-in procedure: Scan order code, verify payment method, and confirm customer identity if required by policy.
- Inspection checklist: Verify tags, check for damage, and confirm serial numbers when applicable.
- Disposition routing: If resaleable, restock; if not, place in returns staging for centralized processing or vendor return.
Fraud Prevention And Compliance
BORIS can be abused without guardrails. Implement simple, low-friction controls that limit fraud while keeping the customer experience fluid.
- Limits: Consider limits on high-value BORIS refunds or require photo upload for suspicious returns.
- ID verification: Use touchscreen acceptance of digital receipts and require ID for non-card refunds where legal and reasonable.
- Data privacy: Ensure customer data used for verification follows applicable privacy laws and company policy.
Logistics For Returned Inventory
Decide where returned stock should go. Immediate restock works for high-turn items and apparel of confirmed condition. Other items may require quarantine and central processing for repackaging, testing, or refurbishment.
- Store restock: Best for washed and inspected apparel or sealed items in original packaging.
- Central returns center: Use for high-value electronics or items needing repack/inspection.
- Reverse logistics partners: For large reverse flows, third-party return processors can sort and disposition more cost-effectively.
Measure And Iterate
Track KPIs to refine BORIS: return rate by channel, cost per return, time to restock, resale recovery, and customer satisfaction. Use these metrics to tune eligibility, inspection rules, and staffing.
- Return cost: Total reverse-logistics expense divided by number of returns.
- Time-to-restock: Hours or days from customer drop-off to available-to-sell status.
- Recovery rate: Percentage of returned items resold at full price.
Practical Implementation Example
An electronics retailer pilots BORIS for accessories and lower-cost items only. Orders that qualify show a "return in store" button in the online returns flow and generate a barcode. Store teams scan, inspect for damage, and either restock accessories same-day or place higher-risk returns in a returns bin for central inspection. After a month, the retailer reduced inbound return-shipping spend and improved accessory resale recovery by 20 percent.
In short, the BORIS program works when rules, integrations, and store workflows are designed together. Define clear eligibility, connect systems to avoid inventory drift, train staff for fast, consistent inspections, and measure the right KPIs to scale reliably.
Sources And Additional Reading (3)
- How retailers can rethink returns
“How retailers can rethink returns.” McKinsey & Company, https://www.mckinsey.com/industries/retail/our-insights/how-retailers-can-rethink-returns.
- Returns
“Returns.” UPS, https://www.ups.com/us/en/small-business/learn/shipping-advice/returns.page.
- What Is BOPIS? (Buy Online, Pick Up In Store)
“What Is BOPIS? (Buy Online, Pick Up In Store).” Shopify, https://www.shopify.com/enterprise/what-is-bopis.
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