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Fulfillment

How To Pack, Route, And Test Shipments Marked 'Do Not Drop'

Updated October 16, 2026
Published October 16, 2026
William Carlin

Do Not Drop

Definition

A handling instruction warning that the package must not be subjected to drop.

Overview

Do Not Drop A handling instruction warning that the package must not be subjected to drop. Properly applied, the instruction is one component of a control plan that includes packaging design, validated tests, routing choices, and staff procedures.


When an item is marked Do Not Drop, the fulfillment team should confirm three things before shipping: (1) packaging has sufficient cushioning and restraint for incidental movements, (2) operational routing avoids drop zones, and (3) carriers and documentation carry the handling note. This article outlines practical steps for packing, routing, and testing to make the instruction effective in real-world operations.


Packing Steps For Parcels Marked 'Do Not Drop'


  • Product protection: Use inner supports and energy-absorbing cushioning (foam-in-place, molded inserts, or layered corrugate) sized so the product won’t contact the outer box under typical jostling.
  • Double-boxing: Place the primary carton inside a slightly larger outer carton filled with cushioning to increase drop tolerance without relying solely on handling behavior.
  • Restraint: Prevent movement inside the box using bracing or custom trays; movement is the primary cause of impact damage during a drop.
  • Sealing and labeling: Use strong tape and apply the Do Not Drop label on multiple faces; record the instruction in the WMS so it prints on the packing slip and shipping label.


Routing And Handling Controls


Design routing to remove exposure to mechanical drop points. Options include dedicated hand-carry lanes, bypass conveyors, or insulated crates for palletized goods. At pick stations, use clearly marked staging areas and train staff to avoid tossing or sliding parcels. For multi-warehouse operations, ensure the instruction is visible to both intra-warehouse staff and outbound carriers.


Testing To Validate Packaging


Run standard performance tests to quantify how your packaging performs under drop events and other hazards. ISTA profiles and ASTM D4169 identify representative drop heights, orientations, and cycles based on distribution environment and product fragility. Use test results to choose between improving packaging or tightening handling requirements.


Documentation And Carrier Communication


  • Shipping paperwork: Include the Do Not Drop instruction on the bill of lading and the carrier’s special handling fields when available.
  • Carrier agreements: Check carrier terms; some carriers will accept the instruction but require evidence of proper packing for claims.
  • Proof of process: Maintain records of packaging tests and SOPs to support claims and continuous improvement.


Automation And Equipment Considerations


Automation can conflict with the Do Not Drop requirement. High-speed sorters, chutes, and automated bagging often produce unavoidable drops. For SKUs frequently marked Do Not Drop, create manual processing lanes or low-impact automated conveyors with gentle transitions. Update WMS logic to divert flagged cartons automatically.


Cost-Benefit And Operational Trade-Offs


Marking many SKUs as Do Not Drop increases handling complexity and labor. Measure damage reduction versus added handling cost. Often the optimal strategy pairs improved packaging (one-time cost) with targeted labeling for the highest-value or most fragile items. For high volumes, invest in packaging engineering and ISTA/ASTM testing to reduce reliance on restrictive handling.


Quick Checklist For Implementation


  • Labeling: WMS flag, packing slip note, and visible adhesive label on at least two carton faces.
  • Packing verification: Mandatory packaging checklist signed at pack station for labeled items.
  • Routing: Designated hand-carry lanes or conveyor bypasses and instructions embedded in pick/pack screens.
  • Testing: Run ISTA or ASTM drop tests on packaging representative of the SKU and distribution profile.
  • Records: Store test reports and SOPs to support claims and audits.


In short, the Do Not Drop instruction is most effective when backed by tested packaging, clear routing, carrier communication, and documentation. Apply it selectively to items where the cost of damage exceeds the cost of special handling or when packaging improvements are impractical for operational or technical reasons.


Sources And Additional Reading (5)

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