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How Warehouses Should Handle 'Do Not Crush' Packages — Procedures And Best Practices

Updated October 16, 2026
Published October 16, 2026
William Carlin

Do Not Crush

Definition

A handling instruction warning that the package must not be subjected to crush.

Overview

Do Not Crush A handling instruction warning that the package must not be subjected to crush.


For warehouses and 3PLs, the label is actionable: it must translate into stacking rules, equipment settings, and staff behaviour. Effective handling of Do Not Crush packages reduces damage claims and protects client relationships. This article outlines procedural controls, technology supports, training points, and measurement approaches that fulfillment operations can implement immediately.


Operational Controls You Should Put In Place


  • WMS Flags: Configure the warehouse management system to tag units with a "Do Not Crush" attribute that shows in pick, put-away, and pallet building screens.
  • Pallet Build Rules: Enforce rules that place these cartons on top layers or in reserved pallet positions; prevent stacking above them in automated palletizers.
  • Storage Location Assignments: Route marked cartons to low-stack or single-layer pick faces where possible.


Equipment And Facility Adjustments


Make simple physical changes to reduce crush risk. Use dedicated shelves and flow-racks with single-layer depth for crush-sensitive SKUs. Fit conveyors with merge controls that avoid accumulation pressure on flagged cartons. Where forklifts clamp loads, use height-limiting and pressure-sensing attachments or require manual handling for sensitive units.


Training And Visual Aids


  • Standard Work Cards: Create short standard work cards showing correct placement and unacceptable practices for Do Not Crush cartons.
  • Signage And Floor Markings: Use bright signage and floor paint to identify low-stack zones and top-only staging areas.
  • Periodic Refresher Training: Include crush handling in quarterly safety and quality refreshers; use photos of real claims to show consequences.


Integration With Carrier Processes


Carriers often pack trailers and containers at high density. Clear the expectation by listing handling constraints on the bill of lading or ASN and by including the label in carrier portal paperwork. For high-value or crush-sensitive shipments, specify pallet shrouding, no stacking, or dedicated trailer space as part of the carrier service level agreement.


Measuring Performance


Track damage rates for SKUs flagged with Do Not Crush separately from general returns. Key metrics include damage per million units shipped, root-cause classification (crush vs impact), and time-to-resolution for claims. Use these metrics to refine packaging specs and to justify any incremental costs for dedicated handling.


Common Failure Modes And Fixes


  • Failure Mode: Stacked Under Heavy Loads
  • Fix: Restrict stacking in pallet build rules and require corner posts or pallet cages for mixed loads.
  • Failure Mode: Conveyor Accumulation Pressure
  • Fix: Re-route flagged cartons through slow lanes or manual sorting to eliminate compression in accumulation zones.
  • Failure Mode: Inadequate Inner Packaging
  • Fix: Update pack specs to include internal bracing or choose stronger outer cartons.


Practical Implementation Example


A 3PL handling mixed consumer electronics introduced a "crush-sensitive" flag in its WMS and created dedicated racking for those cartons. It required packers to apply a visible top-face label and to add engineered corner boards to pallet builds. The 3PL also negotiated a carrier instruction that prevented stacking more than two layers above these cartons. Within two quarters, crush-related claims decreased by more than 60%.


Checklist For Quick Deployment


  • Audit: Identify top SKUs with historical crush damage.
  • Flag: Add a WMS attribute for "Do Not Crush."
  • Segregate: Create top-only storage and pallet rules.
  • Train: Update operator instructions and signage.
  • Measure: Track damage rates and refine packaging if damage persists.


In short, the Do Not Crush label requires a systems response: packaging design, WMS configuration, physical controls, and staff training together prevent compressive damage and lower the cost of returns. Implementing clear rules and measuring outcomes turns a simple label into reliable protection across the fulfillment chain.

Sources And Additional Reading (4)

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