Linnworks Announces Native Integration with TikTok Shop
Linnworks, a leading e-commerce solutions provider, has launched a native integration with TikTok Shop, allowing retailers to manage orders and listings directly from the Linnworks platform. This integration streamlines operations for businesses and helps them tap into the rapidly growing social commerce trend. With automated tasks, centralized management, and access to TikTok’s promotional tools, retailers can increase efficiency and drive sales on a global scale. The integration supports TikTok’s LIVE Shopping, enabling real-time engagement with potential buyers, and simplifies multi-channel selling, empowering businesses to thrive in the competitive e-commerce landscape.
William Carlin
23 Sep 2024 3:49 PM
Linnworks Announces Native Integration with TikTok Shop
Linnworks, a leading provider of e-commerce solutions, has launched its native integration with TikTok Shop, empowering retailers to manage their TikTok Shop orders and listings directly from the Linnworks platform. This move aims to streamline operations and maximize sales on one of the fastest-growing social commerce platforms.
Previously, Linnworks offered a third-party integration with TikTok Shop. However, in response to the growing demand for enhanced functionality, the company has developed a more robust, native integration in-house. This new feature is a significant milestone, offering retailers the tools to thrive in the competitive e-commerce landscape.
Advancing Social Commerce for Retailers
TikTok Shop provides a fully integrated e-commerce experience within the TikTok app, enabling sellers to upload products and manage shipping, fulfillment, and point of purchase all from the TikTok Shop Seller Center. With over 58% of TikTok users discovering new brands on the platform, retailers have an opportunity to tap into a highly engaged audience.
“Over the last 12 months, TikTok has emerged as our fastest adopted channel, growing by more than 400%. Through our new Order Management connector, this will be a channel that all Linnworks customers will have access to, both in the UK and the US,” said Simon Curd, Chief Product Officer at Linnworks.
Key Features of the TikTok Shop Integration
Retailers using the new Linnworks and TikTok Shop integration will enjoy several benefits, including:
- Centralized Management: Retailers can manage all TikTok Shop orders and listings directly from the Linnworks platform, simplifying multi-channel selling.
- Automation: Tasks like syncing product listings between Linnworks and TikTok Shop are now automated, enhancing efficiency.
- Higher Conversion Rates: TikTok’s in-app shopping experience leads to higher conversion rates by eliminating the need for redirection to external sites.
- Promotional Tools: Access to TikTok Shop's promotional features, including flash sales and free shipping, helps boost sales.
- LIVE Shopping: The integration supports TikTok's LIVE Shopping, enabling real-time engagement with customers.
“This integration marks an exciting step forward for Linnworks and its customers,” said Chris Timmer, CEO of Linnworks. “We are committed to providing innovative solutions that drive success, and this integration exemplifies that.”
A New Era for Social Commerce
With its new TikTok Shop integration, Linnworks is setting the stage for a new era of social commerce. Retailers now have a seamless and efficient solution to engage with TikTok’s global audience, further establishing Linnworks as a leader in providing cutting-edge e-commerce solutions.
About Linnworks
Linnworks is a top provider of inventory, order, and warehouse management solutions. Their platform allows businesses to manage operations across multiple channels, enabling brands to grow efficiently.
About TikTok Shop
TikTok Shop is an e-commerce platform integrated into TikTok, providing sellers with a streamlined solution to manage product listings, fulfillment, and transactions within the app.
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