DCL Logistics Unveils SelectShip: AI-Driven Shipping Built for Peak Season—and Beyond

What Is SelectShip?

DCL Logistics has launched SelectShip, a smart, AI-powered shipping engine designed to optimize fulfillment decisions in real time. Fully embedded within DCL’s proprietary eFactory platform, SelectShip automatically chooses the best carrier and service level for each order—balancing cost, speed, and reliability without requiring brands to adopt new tools or workflows.

Why It Matters

For e-commerce brands grappling with rising delivery expectations and volatile shipping costs, SelectShip offers an edge. Early adopters, including Canopy, Cure Hydration, and NuFACE, have already seen measurable gains. According to DCL, SelectShip has reduced shipping costs by 12–19%, cut transit times from 3.1 to 2.3 days, and increased next-day deliveries to one-third of all orders. Even better, the tool avoids costly delivery surcharges in 95% of shipments and provides photo proof of delivery in more than half of cases.

The Technology Behind SelectShip

Unlike traditional static shipping rules, SelectShip applies machine learning to real-time carrier data—factoring in fees, surcharges, transit times, and even geographic delivery risk. This ensures every order is routed optimally. Because it is embedded directly into eFactory, brands get live visibility into order-level shipping decisions, inventory levels, and returns data all in one place.

Strategic Implications for 3PLs and Merchants

The launch of SelectShip illustrates how 3PLs are evolving beyond warehousing and fulfillment into tech-driven logistics partners. By offering dynamic, AI-enhanced decision-making, DCL is helping merchants not only survive peak season but thrive in it—turning fulfillment into a strategic advantage. As industry analysts at PYMNTS noted, smarter logistics tools like SelectShip could help brands defend margins while exceeding consumer expectations in an increasingly competitive landscape.