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From Wellness to Warehouse: Lubify Partners with Barrett Distribution for National Expansion

Lubify, a luxury sexual wellness startup, has partnered with Barrett Distribution Centers to support its national growth. Lubify’s flagship product, Luxe Lube, combines premium ingredients like vitamin E and squalene with sophisticated packaging inspired by Hermès. Barrett, a trusted 3PL provider since 1941, will leverage its expertise in scaling direct-to-consumer brands to manage Lubify’s distribution from its New Jersey hub. This partnership aligns with Lubify’s mission to empower women through indulgent and functional self-care products.

William
William Carlin

23 Jan 2025 8:48 PM

From Wellness to Warehouse: Lubify Partners with Barrett Distribution for National Expansion
HotNotes
  • Lubify Partners with Barrett Distribution: The luxury sexual wellness brand chose Barrett to handle logistics for its Luxe Lube launch.
  • High-Quality Products: Luxe Lube features premium ingredients and elegant, functional packaging designed to redefine intimacy.
  • Expert 3PL Support: Barrett Distribution’s strong D2C logistics capabilities will enable Lubify’s nationwide expansion.
  • Lubify Partners with Barrett Distribution for National Expansion


    Lubify, a startup dedicated to revolutionizing the sexual wellness industry, has chosen Barrett Distribution Centers as its third-party logistics (3PL) provider. This strategic partnership marks a significant milestone for Lubify, as it aims to redefine intimacy and wellness with its flagship product, Luxe Lube.


    Lubify: Empowering Women Through Intimacy and Self-Care


    Lubify is more than just a luxury lubricant brand—it’s a movement empowering women to prioritize their confidence and self-care. Founded by Orla Maguire, a former Cosmopolitan editor and certified intimacy coach, Lubify blends sophistication and functionality in its product design. Its debut product, Luxe Lube, features a silicone-based formula enriched with vitamin E, hyaluronic acid, silicone, and squalene for hydration and nourishment. Delicately scented with neroli and cedarwood oils, Luxe Lube offers a sensorial experience that redefines intimacy.


    The brand’s innovative approach extends to its packaging, which features a gold airless pump tube inspired by Hermès elegance, reinforcing Lubify’s commitment to luxury and practicality.


    Barrett Distribution: A Trusted Partner for Scaling Startups


    Barrett Distribution Centers, a leading North American 3PL provider, offers customized logistics solutions for industries such as health & beauty, consumer packaged goods (CPG), and eCommerce. Known for its strong distribution network and proven expertise in scaling startups, Barrett was a natural choice for Lubify.


    “It was important to find a long-term 3PL partner who shared our passion for innovation and growth,” said Orla Maguire. “Barrett stood out with its professionalism, scalability, and dedication to helping D2C brands succeed.”


    Harrison Smith, Director of Pricing at Barrett, expressed excitement about the partnership, stating, “We’re proud to welcome Lubify to the Barrett family. Our expertise in scaling startups aligns perfectly with their goals, and we’re thrilled to support the nationwide launch of Luxe Lube.”


    Luxe Lube Launches February 2025


    Lubify’s Luxe Lube is set to launch on February 1, 2025, from Barrett’s New Jersey region, a hub for high-growth D2C brands. As the brand prepares for its debut, plans are already underway to expand its product line, further blending indulgence with self-care.


    About Lubify


    Founded by Orla Maguire, Lubify is a luxury sexual wellness brand for women. Its products are vegan, cruelty-free, and compliant with Sephora Clean standards. Lubify’s mission is to empower women by elevating their intimacy and self-care routines with premium, thoughtfully designed products.


    About Barrett Distribution Centers


    Since 1941, Barrett Distribution Centers has provided customized logistics solutions, including DTC eCommerce fulfillment, omnichannel distribution, and managed transportation. Recognized as one of Inc.’s fastest-growing companies 15 times, Barrett continues to be a trusted 3PL partner for businesses of all sizes.

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