How to Maximize In-Person Networking: Insights from SubSummit CEO Chris George

A Conversation About the Power of Face-to-Face Connections in a Digital World

In the latest episode of Disrupting Minds, Racklify welcomed Chris George, CEO and co-founder of SubSummit, to discuss the critical importance of in-person networking in today’s increasingly digital business environment.

As the head of the largest global conference for subscription, membership, and loyalty brands, George is well-positioned to offer practical strategies for brands and providers looking to grow their networks and drive ROI at live events. SubSummit brings together powerhouse names like HelloFresh, Spotify, Panera Bread, and Foot Locker to learn, collaborate, and create new opportunities.

With the 2025 event scheduled for May 28–30 in Dallas, Texas, George emphasized: “If there’s anything we learned from COVID, it’s that you can’t replace face-to-face interaction.”

Why In-Person Networking Still Wins

In a world filled with Zoom calls and LinkedIn messages, George believes the magic of human connection happens in real life. “When a Zoom meeting ends, everybody just goes right back to what they were doing,” he explained. “But in person, you grab a coffee, grab a drink, and keep the conversation going. You get to read the energy in the room.”

Preparation Equals Profit

One of the biggest insights from the conversation was the power of preparation. “No matter the event, you’ve got to go in prepared,” George advised. He encourages attendees to use event apps, research attendees ahead of time, and schedule one-on-one meetings. SubSummit itself offers an integrated meeting scheduler as part of its Hosted Meetings Program.

“Walk into an event with 20 meetings already on your calendar,” he said. “When you know who you’re meeting and what they do, you can start the conversation in a much stronger position.”

The Fortune Is in the Follow-Up

Just as important as preparation is the follow-up. George warned against the common mistake of waiting too long after the event to reconnect. “People are excited after three days of learning, but then they go back to a packed inbox. Set a follow-up call at the event itself. Pull out your calendar, get something booked.”

He also recommended giving new contacts a few days post-event before reaching out, to ensure your message doesn’t get lost in the flood.

What Makes SubSummit Unique

When asked what sets SubSummit apart, George highlighted the event’s full dedication to subscription and recurring revenue businesses. “We’re the only event where, for two and a half days, every single session is about subscription, membership, or loyalty,” he explained.

The event’s cross-industry mix is also a huge advantage. At SubSummit, brands from automotive, food, streaming services, and e-commerce all share the same stage. “In 2019, Sling TV changed their cancellation process because of a session from a women’s lingerie brand. That kind of cross-pollination only happens here.”

For DTC brands, 3PL providers, and anyone in the subscription ecosystem, SubSummit offers unmatched networking and growth opportunities. And with options like the Hosted Meetings Program, brands can attend at no cost and even receive travel reimbursements.

As George put it: “There’s no excuse not to attend.”

Ready to Grow Your Network?

SubSummit 2025 takes place May 28–30 in Dallas, Texas. Whether you're a fulfillment provider, a DTC brand, or a solution partner, this is the event for forging new partnerships and scaling your recurring revenue business.

👉 Learn more: https://subsummit.com

🎟️ Explore the Hosted Meetings Program: https://subsummit.com/hosted-meetings

🎥 Watch the full interview on Racklify: https://www.youtube.com/watch?v=foOVN6ngkCs