Racklify

News

Kulani Kinis Selects Barrett Distribution Centers as Exclusive 3PL Partner for U.S. Fulfillment

Australian swimwear brand Kulani Kinis has chosen Barrett Distribution Centers as its exclusive third-party logistics (3PL) partner in the United States, marking a key step in its global expansion strategy. The partnership will localize fulfillment operations to better serve U.S. customers, reduce customs risk, and adapt to shifting trade regulations like the potential rollback of Section 321 exemptions. Known for its high-growth, direct-to-consumer model, Kulani Kinis will benefit from Barrett’s tech-enabled, apparel-focused fulfillment expertise—ensuring faster delivery, brand consistency, and a resilient supply chain.

William
William Carlin

05 Jun 2025 1:50 PM

Kulani Kinis Selects Barrett Distribution Centers as Exclusive 3PL Partner for U.S. Fulfillment
HotNotes
  • Kulani Kinis has selected Barrett Distribution Centers as its exclusive 3PL partner for U.S. fulfillment, signaling a major step in the brand’s global growth strategy.
  • The move helps mitigate trade risks and enhances delivery capabilities as the U.S. reevaluates Section 321 tariff exemptions.
  • Barrett’s reputation for responsive, tech-enabled fulfillment and deep apparel expertise made them the ideal logistics partner.
  • Kulani Kinis Selects Barrett Distribution Centers as Exclusive 3PL Partner for U.S. Fulfillment


    Australian Swimwear Brand Anchors U.S. Expansion with Trusted Logistics Provider Amid Shifting Trade Landscape


    Barrett Distribution Centers, a leader in third-party logistics (3PL) and omnichannel fulfillment, has announced a strategic partnership with Kulani Kinis, the beloved Australian swimwear brand. Kulani Kinis has selected Barrett as its exclusive U.S. logistics partner—a move that marks a key milestone in the brand’s international expansion.


    Founded in 2015, Kulani Kinis has grown from a Sydney garage startup into a globally recognized swimwear label, known for bold prints, inclusive sizing, and an empowering community. With a strong direct-to-consumer (DTC) presence and a cult following across markets, the brand is now reinforcing its U.S. footprint by partnering with Barrett to support stateside fulfillment.


    “There was a clear alignment in our business values,” said Karolina Coggan, Head of Operations and Sustainability at Kulani Kinis. “Barrett took the time to learn our ‘why’ and what matters most to us. They’ve been flexible and responsive—truly an extension of our team.”


    The partnership reflects Kulani Kinis’ strategic pivot in light of increasing uncertainty around international trade regulations, including the potential rollback of Section 321 de minimis exemptions that allow low-value goods to enter the U.S. duty-free. By bringing inventory closer to its American customer base, the brand is aiming to boost delivery speed, reduce customs risks, and improve overall supply chain resilience.


    Barrett’s specialization in high-SKU, fast-moving consumer goods and its automation-driven, tech-enabled fulfillment operations made them the ideal choice. As Bryan Corbett, VP of Sales & Marketing at Barrett, noted:


    “Kulani Kinis is an iconic DTC brand with a loyal, enthusiastic following. We’re proud to support their next wave of growth in the U.S.”


    With nearly a century of experience and a track record of success across the apparel, beauty, and consumer goods sectors, Barrett continues to help global brands like Kulani Kinis navigate the evolving eCommerce landscape with agility and confidence.


    About Kulani Kinis


    Founded in 2015, Kulani Kinis creates flattering, fun swimwear designed to celebrate confidence, color, and coastal lifestyles. With ethically sourced manufacturing and a devoted fan base, the brand has made a splash in the global fashion market.


    About Barrett Distribution Centers

    

    Barrett Distribution has been delivering tailored 3PL, eCommerce fulfillment, and omnichannel logistics solutions since 1941. Focused on flexibility, responsiveness, and customer engagement, Barrett serves a broad range of industries from health & beauty to apparel and consumer packaged goods.

    Subscribe to Racklify News for up-to-date Logistics News & Events

    Comments


    Share this on Social Media:

    logo

    News

    Processing Request