Loftie Partners with Stord to Accelerate Growth and Enhance Customer Experience
Loftie, a pioneering sleep-tech company recognized for its innovative sleep and wellness products, has partnered with commerce enablement leader Stord to streamline its fulfillment operations and support its rapid growth. Following a 518% revenue increase since 2020, Loftie needed a scalable solution to manage demand and enhance customer experience. Stord's integrated fulfillment technology and expertise have allowed Loftie to improve order accuracy, reduce delivery costs, and optimize inventory planning. The partnership ensures Loftie can focus on developing tech-enabled sleep solutions while meeting rising consumer demand efficiently.
William Carlin
16 Dec 2024 9:24 PM
Innovative Sleep-Tech Brand Achieves Milestone Growth with Commerce Enablement Leader
Loftie, a disruptive sleep-tech company recognized by Wirecutter, The Wall Street Journal, and TIME, has announced its partnership with Stord, a leader in commerce enablement fulfillment and technology services. This collaboration positions Loftie to sustain its remarkable growth, which has seen a 518% increase in revenue since 2020, and meet the demands of its expanding customer base.
Loftie’s Growth Story: From Innovation to Impact
Founded in 2018, Loftie has transformed the sleep-tech market with innovative products designed to improve sleep without the distractions of smartphones. With over 100,000 clocks and lamps sold, the company is now expanding into AI-driven personalized audio subscriptions to further enhance sleep and mindfulness experiences.
"The global sleep technology market is growing fast, and Loftie is well-positioned to capitalize on this trend," said Matt Hassett, CEO and founder of Loftie. "Stord’s fulfillment expertise and technology have been pivotal in helping us meet rising demand, as demonstrated by our best-ever Black Friday Cyber Monday sales—a 63% increase year-over-year."
The Stord Solution: Seamless Fulfillment and Technology Integration
Previously challenged by rigid inventory management and labor-intensive order fulfillment, Loftie sought a scalable solution. Stord’s integrated Order Management System (OMS) and fulfillment technology have enabled Loftie to streamline operations with real-time order visibility and intelligent demand forecasting.
“Integrating a new fulfillment partner is stressful, but Stord’s smooth transition process exceeded expectations,” said Abbey Phaneuf, Marketing Director at Loftie.
Through Stord’s suite of Consumer Experience tools, Loftie now offers a seamless checkout process and automated delivery updates, enhancing customer satisfaction. Additionally, Stord’s Last-Mile Optimization software reduces delivery costs by optimizing carrier selection across its extensive network.
Looking Ahead: A Focus on Excellence
With Stord managing fulfillment and delivery, Loftie’s team remains focused on its core mission: creating the best tech-enabled sleep and wellness aids. “Stord’s expertise enables us to meet our ambitious goals while we concentrate on solving sleep deprivation,” said Ryan Rhodes, CTO at Loftie.
Sean Henry, CEO and co-founder of Stord, added, “We’re proud to support Loftie in delivering innovative products that improve lives. Together, we’ll ensure restful nights and better well-being for even more consumers.”
About Loftie and Stord
Loftie has revolutionized sleep technology, achieving over $15 million in revenue and launching a growing AI-driven subscription platform. Stord, the commerce enablement leader, manages $5 billion in commerce annually and serves top brands like AG1 and American Giant with cutting-edge fulfillment solutions.
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