Manifest 2025 Spotlights Dedicated Warehousing with WSI's Matt Schroeder

Manifest 2025 Spotlights Dedicated Warehousing with WSI's Matt Schroeder

At this year’s Manifest 2025, leaders from across the logistics and supply chain industry gathered to explore the latest innovations shaping global commerce. Among the key discussions was an engaging conversation between Matt Schroeder, Vice President of Investment at Warehouse Specialists LLC (WSI), and Racklify, focusing on the importance and intricacies of dedicated warehousing solutions.

Understanding Dedicated Warehousing with WSI

Dedicated warehousing is often misunderstood or overlooked in the logistics space, but as Schroeder explained, it’s a vital solution for companies with specialized operational needs. “It’s exactly what it sounds like,” said Schroeder. “A dedicated warehouse is a bespoke solution tailored to a specific customer. It doesn’t necessarily mean you’re taking over an entire warehouse, but often a significant portion is sectioned off exclusively for your operations, complete with dedicated staff working on your company’s behalf.”

This level of customization allows brands to create a true extension of their operations within a third-party logistics (3PL) environment. According to Schroeder, contracts for these arrangements can vary but often follow a cost-plus model to ensure clients receive the most value for their investment.

Why Brands Choose Dedicated Warehousing

Many large companies, including global brands like Nike and Under Armour, rely on dedicated warehousing to manage their expansive operations. Schroeder noted that dedicated solutions are especially valuable for organizations with complex or unique product lines. “For example, companies dealing with industrial equipment, heavy-duty machinery, or specialized materials often require custom containment rooms or specific handling procedures that public 3PLs can’t always accommodate,” he said.

This customization can extend to brand-specific packaging protocols or specialized equipment designed to handle non-standard products. Schroeder emphasized that the dedicated model fosters a true partnership between the 3PL and the client. “It’s about the brand saying, ‘Here’s what we need,’ and us working collaboratively to implement solutions that meet those needs while optimizing efficiency and cost,” he added.

WSI’s Commitment to Scalability and Long-Term Partnerships

One of WSI’s key strengths lies in its ability to scale with clients as their businesses grow. Schroeder highlighted that WSI works with companies at every stage, from startups processing a few hundred orders monthly to global enterprises requiring over 150,000 square feet of dedicated space. “Our goal is to support clients throughout their growth journey,” said Schroeder. “Whether they’re just starting out or shipping products worldwide, we aim to provide reliable solutions that evolve alongside their operations.”

Warehouse Specialists LLC: A Focus on Reliability and Client Success

Founded on the principle of Absolute Reliability, Warehouse Specialists LLC (WSI) has established itself as a premier provider of warehousing and logistics services in North America. WSI’s extensive network of facilities is designed to deliver tailored solutions that meet the unique needs of clients across industries, including e-commerce, manufacturing, and industrial sectors.

WSI’s approach emphasizes safety, accountability, innovation, and respect—values that permeate every aspect of its operations. The company’s commitment to sustainability is reflected in initiatives like energy-efficient facility upgrades, recycling programs, and partnerships with environmental organizations.

“Our focus is always on enabling customer success,” said Schroeder. “By providing dedicated warehousing solutions that align with our clients' goals, we help them operate more efficiently while maintaining the flexibility to adapt to their evolving needs.”