Mitch Gould of Nutritional Products International Guides Manufacturers Through Product Launches

Mitch Gould Guides Manufacturers During Product Launches

Health and wellness brands face significant challenges when launching products in the U.S., even in the best of times. The complexities of navigating logistics, sales, FDA approval, and marketing make the process daunting for both domestic and international companies.

For many brands, especially those based overseas, the task of launching a product in the U.S. can require extensive office space, regulatory expertise, a sales team, and warehousing logistics. These hurdles, combined with the need for a well-planned marketing strategy, can create overwhelming costs for manufacturers.

Finding the Perfect Partner

To minimize these expenses and successfully navigate the product launch process, numerous health and wellness brands have partnered with Nutritional Products International (NPI). Based in Boca Raton, Florida, NPI has become a trusted guide for companies launching their products in the United States.

“We show these companies how to run a smooth product launch, which is vital during this ‘new normal’ economic era,” said Mitch Gould, founder and CEO of NPI. “If these companies do it on their own, the costs can spiral out of control.”

NPI’s Comprehensive Services

NPI offers a range of essential services for product launches, including:

• Exporting
• Logistics
• FDA regulatory compliance
• Sales
• Marketing

“NPI provides all these services under my ‘Evolution of Distribution’ platform, which combines all the professional services brands need to launch or expand their presence in the U.S.,” said Gould.

About Nutritional Products International and Mitch Gould

Nutritional Products International (NPI) is a privately-held company specializing in the distribution of nutraceuticals, dietary supplements, functional beverages, and skincare products in the U.S. market. The company's proven approach has helped manufacturers worldwide successfully launch or expand their products in the U.S. retail space.

Mitch Gould, the founder of NPI, comes from a third-generation family of retail distribution and manufacturing professionals. Gould’s “Evolution of Distribution” platform is designed to provide manufacturers with the sales, marketing, and distribution expertise they need to thrive in the U.S. market. Gould’s extensive experience includes placing over 150 products in Amazon’s health and wellness category during the early 2000s.

In addition to his business acumen, Gould has represented a wide range of high-profile clients from the sports and entertainment industries, including Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.