Net Feasa Launches Agentic Control Tower: AI-Driven Container Marketplace and Control System

Revolutionizing Intermodal Logistics with Reflective Agentic AI

Net Feasa, a global leader in supply chain digitalization, has unveiled its latest innovation: the Agentic Control Tower™, an AI-powered platform that enables shipping containers to act as intelligent agents in a dynamic logistics marketplace. Announced during the SelectUSA Investment Summit, this new platform brings automation, optimization, and revenue generation to containerized shipping.

Turning Containers into Autonomous AI Agents

The Agentic Control Tower™ integrates traditional shipping workflows with “Agentic AI,” empowering containers to make decisions in real time. Each container, powered by Net Feasa’s IoTPASS™, can evaluate its own route, initiate cargo slot auctions, negotiate rates, and secure its next job—all while still in transit. This redefines logistics workflows by removing inefficiencies and introducing autonomous decision-making directly into the supply chain.

“The introduction of Agentic AI is a step change in workflow efficiency,” said Mike Fitzgerald, founder and chairman of Net Feasa. “In one example, we reduced drayage carbon emissions by 50% and cut shipping costs by 25%. That translates into fewer trucks, less congestion, and fewer containers needed at scale.”

Reflective AI for Continuous Optimization

Agentic Control Tower™ utilizes Reflective Agentic AI, allowing the platform to self-monitor, critique its own actions, and evolve based on historical performance data. This enables dynamic booking, route optimization, and precision delivery that continuously improve over time.

With enhanced visibility and intelligent optimization, Net Feasa has also reduced the cost of monitoring refrigerated containers and streamlined dry container usage—boosting both sustainability and operational efficiency.

Global Expansion and U.S. Investment

The announcement coincided with the company’s presence at the SelectUSA Summit, where CEO Ian Walter is meeting with global partners and investors. Net Feasa’s presence in three continents reflects its commitment to scaling AI-powered solutions across global supply chains, with the U.S. identified as a key strategic market.