New Easy-Open Jar Lid Now Available on Chilau's Southern-Inspired Stew and Boil Bases
Consumer Convenience Technologies (CCT) has introduced its innovative EEASY Lid to Chilau Foods’ southern-inspired stew and boil bases, now available in over 250 Meijer stores across the Midwest. This groundbreaking lid reduces the effort required to open vacuum-sealed jars by up to 50% and is made from infinitely recyclable aluminum, enhancing both accessibility and sustainability. The partnership with Chilau Foods provides customers with bold, ethnic flavors in easy-to-open, eco-friendly packaging, aligning with current consumer demands for both convenience and environmental responsibility.
William Carlin
21 Jun 2024 5:29 PM
Innovative EEASY Lid Hits Midwest Shelves in Over 250 Meijer Stores
Consumer Convenience Technologies (CCT) has announced that Chilau Foods products, now featuring the revolutionary EEASY Lid, are available in more than 250 Meijer stores across the Midwest. This marks a significant milestone for CCT, introducing the first major innovation in jar lids in nearly 80 years.
A Taste of the South with Easy Access
Chilau Foods offers a unique line of southern-inspired stew and boil bases, providing an exciting alternative to traditional stew flavors. These products tap into consumers' growing appetite for bold, ethnic flavors. The addition of the EEASY Lid enhances this offering, combining culinary adventure with unparalleled convenience.
The EEASY Lid: A Breakthrough in Accessibility
The EEASY Lid, CCT's patented innovation, allows consumers to open vacuum-sealed jars with ease. By pressing a button on the lid, the vacuum seal is vented, reducing the torque required to twist off the lid by up to 50%. Traditional jar lids can require over 40 in-lb of torque to open, whereas the EEASY Lid needs an average of just 9 in-lb.
Sustainability at Its Core
Made from recyclable aluminum, the EEASY Lid is a sustainable packaging solution. Aluminum is infinitely recyclable and 57% lighter than traditional tin-plate lids, leading to greater efficiency in the supply chain. This sustainable approach aligns with increasing consumer demand for environmentally friendly products.
A Perfect Partnership
Brandon Bach, president of CCT, expressed his excitement about the partnership with Chilau Foods. “Any day we can expand the EEASY Lid’s availability to customers is a great day, but there’s something extra special about seeing our innovation on our neighborhood grocery store’s shelves,” he said. “Customers these days want bold flavors for their meals along with accessible, sustainable packaging. Our partnership with Chilau Foods makes it so customers across the Midwest no longer have to choose between the two.”
Available Now at Meijer Stores
Midwest customers can now find the EEASY Lid on two of Chilau’s popular flavors – Original Southern Style and Low Country Citrus – at Meijer grocery stores in Michigan, Illinois, Indiana, Ohio, Wisconsin, and Kentucky.
Michael Anderson, founder of Chilau Foods, emphasized the impact of this collaboration. “At Chilau Foods, we call ourselves a ‘soup aisle disruptor’ with our non-traditional ethnic flavors, and the EEASY Lid plays a big role in this, too,” he said. “Meijer shoppers can now make their favorite stews and boils without the obstacle of opening a stubborn jar lid. We are looking forward to having Chilau Foods topped with the EEASY Lid available in more grocers across the country in the coming months.”
Expanding Reach
In addition to its presence in Meijer stores, the EEASY Lid is already being used on products in over 250 Wegmans, Stop & Shop, Price Chopper, and Tops Friendly Markets stores, as well as select specialty grocers in the Northeast. Internationally, the lid is featured on products in EDEKA Kempken stores in Krefeld, Germany.
State-of-the-Art Production
CCT manufactures the 63 mm lug EEASY Lid at its advanced technology center in Dayton, Ohio. The facility can produce approximately 800 aluminum lug EEASY Lids per minute, totaling over 250 million annually.