Profoto Selects Barrett Distribution Centers as U.S. 3PL Partner

Premium Photography Brand Establishes New Logistics Operations in Somerset, NJ

Profoto, a global leader in professional lighting equipment, has announced a new partnership with Barrett Distribution Centers as its third-party logistics (3PL) provider in the United States. Live operations are now underway at Barrett’s Somerset, New Jersey facility, strategically located near major East Coast markets.

The move comes at a critical time for Profoto, which faced a sudden non-renewal from its previous 3PL. To ensure a smooth transition, Profoto worked with a global supply chain consultancy, Establish Inc. to identify a provider capable of delivering quickly and at a high level of quality. Barrett was selected for its responsive team, robust systems, and scalable solutions.

Custom Logistics Solutions for Profoto’s Growth

Barrett’s solution for Profoto includes:

• Receiving of ocean and airfreight shipments
• Cycle-count inventory management
• Secure pick-and-pack services for fragile photography equipment
• Returns processing and reverse logistics
• Parcel and LTL (less-than-truckload) transportation management
• Supply procurement and full ERP integration

Despite tight timelines, Barrett’s engineering and IT teams designed a flexible warehouse layout and completed a fast-tracked integration aligned with Profoto’s ERP migration. The new setup offers real-time visibility into inventory and shipments while supporting future scalability as Profoto grows its U.S. presence.

Smooth Transition and Strategic Execution

Barrett’s ability to meet Profoto’s accelerated schedule reflects its strength in managing high-stakes transitions. The Somerset location provides convenient access to Profoto’s key customers, especially in New York and surrounding metro areas, while ensuring premium handling for delicate, high-value products.

“Their location near our key customer in New York, strong systems and analytics, and attention to detail really impressed us,” said Daniella Stolpe, business operations and IT manager at Profoto.

Establish Inc., which has worked with Barrett on other client placements, praised the 3PL’s ability to deliver a seamless go-live with improved shipping rates and real-time API visibility. The transition also aligned with Profoto’s broader ERP migration efforts, further streamlining their supply chain infrastructure.

Supporting High-Performance Brands Through Scalable Logistics

This partnership underscores Barrett’s continued success in delivering high-touch logistics solutions tailored to premium and high-performance brands. The company has built a reputation for blending scalable operations with a deeply personalized customer experience.

About Profoto

Founded in 1968 and headquartered in Sweden, Profoto is the world’s leading manufacturer of photography lighting systems. Known for its commitment to innovation and quality, the company serves top professional photographers globally and has subsidiaries in New York, Tokyo, Hamburg, Paris, London, and across Scandinavia.

About Barrett Distribution Centers

Barrett Distribution Centers has provided customized 3PL solutions since 1941, specializing in direct-to-consumer fulfillment, omnichannel distribution, managed transportation, and retail compliance. Barrett serves clients in industries such as apparel, health and beauty, consumer packaged goods, and education, and has been recognized on the Inc. 5000 list more than 15 times.