Racklify Launches New Website to Transform 3PL Matchmaking with Transparent, No-Fee Platform
Racklify has launched its newly redesigned website, marking a major step forward in the mission to fix broken 3PL matchmaking. Racklify eliminates the hidden costs and pay-to-play models that have plagued the logistics industry for years. Free for both merchants and 3PLs to join, Racklify offers a transparent, ad-supported platform that never charges placement fees, referral fees, or resells leads. The new site makes it easier than ever to submit RFPs, connect with a growing network of providers, and receive competitive quotes — all without the usual strings attached. With a focus on transparency and value creation, Racklify is reshaping how businesses build their logistics partnerships.
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William Carlin
03 Apr 2025 3:56 PM

Racklify Launches New Website to Transform 3PL Matchmaking with Transparent, No-Fee Platform
Racklify, the AI-powered platform designed to match merchants with third-party logistics providers (3PLs), has officially launched its revamped website — a major milestone in the company’s mission to fix the broken logistics matchmaking process.
Unlike traditional platforms that charge commissions, resell leads, or require “award fees” when a 3PL wins a deal, Racklify is flipping the model on its head. The platform is free for both merchants and 3PLs to join, and it operates entirely on subscriptions and ad support — not hidden costs.
“We built Racklify because the current state of 3PL matchmaking is fundamentally flawed,” said Bill Carlin, CMO and co-founder of Racklify. “Too many platforms treat logistics companies like pay-to-play customers, charging them fees just to access leads or close a deal. We’re changing that.”
The new Racklify website introduces a simplified user experience, making it easier than ever to:
- Submit RFPs to vetted 3PLs through a guided, step-by-step process
- Receive competitive quotes without the spam or sales pressure
- Connect with a growing network of brands, warehouses, and service providers
“You shouldn’t have to pay to grow your business,” Carlin added. “We believe in a transparent ecosystem where value is created, not extracted. That’s why we’ll never charge placement fees or resell your leads behind your back.”
Designed for scale and built with the needs of modern e-commerce, fulfillment, and logistics professionals in mind, Racklify’s updated platform is now live at www.racklify.com.
About Racklify
Founded by a team of Penn alumni and logistics veterans, Racklify is a no-cost logistics matchmaking platform that connects merchants, 3PLs, and service providers. With AI-powered search, a transparent business model, and no referral or award fees, Racklify is redefining how logistics partnerships are made.