Salasa Secures $30M Series B To Scale AI-Powered Fulfillment Across The Middle East

Salasa Secures $30M Series B To Scale AI-Powered Fulfillment Across The Middle East

Salasa, a fast-growing e-commerce fulfillment provider in Saudi Arabia and the Gulf, has closed a $30 million Series B round led by Artal Capital. According to the official funding announcement, the company will use the investment to accelerate product development in forecasting and automation, expand warehouse capacity across key GCC markets, and bolster cross-border services for brands selling into and out of the region.

Why This Matters For 3PLs And Merchants

For brands, Salasa’s push means shorter delivery times, better inventory visibility, and more resilient peak performance in a region where same- and next-day expectations are rising fast. For 3PLs, it underscores a broader trend: tech-forward fulfillment—AI-assisted slotting, dynamic labor planning, smarter carrier selection—is no longer optional in high-growth e-commerce corridors.

What Salasa Does

Salasa provides multi-tenant fulfillment, last-mile orchestration, and returns management for DTC and marketplace sellers. Core platform capabilities include:

• Demand forecasting and inventory balancing to reduce stockouts and aging inventory.
• Automated workflows for receiving, pick/pack, and SLAs—designed to compress cycle times.
• Integrated carrier management across domestic and cross-border lanes.

Regional Expansion And Product Roadmap

Salasa indicates the round will fund:

• New nodes across the GCC to place inventory closer to demand centers.
• AI/ML features that refine placement, staffing, and routing decisions in near-real time.
• Cross-border enablement, including duty/tax calculation, returns, and localized delivery options.

The Bigger Picture

For operators across MENA, the funding signals continued investor confidence in regional fulfillment networks that pair local know-how with globally familiar tech standards such as clean APIs, robust WMS integrations, and granular milestone data. Expect more competition around SLA reliability, returns convenience, and carbon-aware shipping choices as brands seek premium experiences without premium costs.