S&S Activewear and alphabroder Announce Merger to Revolutionize Apparel Industry

S&S Activewear and alphabroder Announce Merger

In a significant development for the apparel industry, S&S Activewear, a tech-enabled distributor of apparel and accessories, has announced an agreement to acquire alphabroder, a leading distributor of branded products. This merger aims to create a premier partner for the apparel industry by combining the strengths of both companies, enhancing product and brand offerings, and innovating the supply chain.

Expanded Product Portfolio and Market Reach

The combined entity will offer an expanded selection of premium brands, providing greater product choices and improved access to customers across corporate and consumer markets. This merger promises enhanced customer experiences through significant investments in technology, sales force expansion, and supply chain improvements. These enhancements are expected to lead to faster and more accurate order fulfillment, increased inventory in high-demand categories, and improved logistics that support significant carbon emission reductions.

Commitment to Long-Term Growth and Sustainability

Frank Myers, CEO of S&S Activewear, expressed enthusiasm about the merger, highlighting the potential for long-term growth and enhanced customer experience. "With the addition of alphabroder’s dedicated and experienced employee base, strong portfolio of brands, and distribution capabilities, we will not only expand our product offering but also accelerate our investment in customer experience," Myers said.

Dan Pantano, CEO of alphabroder, echoed these sentiments, emphasizing the shared commitment to customer-centric values and investment in infrastructure. "Together with S&S Activewear, we will benefit from an even stronger and deeper supply-chain network backed by integrated marketing and order fulfillment capabilities," Pantano stated.

Operational Synergies and Future Plans

The merger will build on S&S Activewear's existing network, which includes twelve distribution centers capable of serving 99% of the U.S., Canada, and Puerto Rico within two days. The combined company will also advance its sustainability efforts, such as adopting solar energy, high-efficiency LED lighting, water efficiency, and recycled packaging.

Following the regulatory review, the transaction is expected to be completed later this year. Both companies will continue to operate under their respective brands and distribution channels. The integration process will be led by Frank Myers and Dan Pantano, ensuring a smooth transition and sustained business momentum.

Financial and Legal Advisors

The merger received financial backing and advisory support from major financial institutions, including UBS Investment Bank, Barclays, and Deutsche Bank Securities Inc., among others. Legal advisement was provided by Debevoise & Plimpton LLP for Clayton Dubilier & Rice, S&S Activewear’s majority owner, and Sheppard Mullin LLP for alphabroder.

This merger marks a significant step towards creating a more robust and diverse offering in the apparel industry, promising substantial benefits for customers, suppliers, and the industry as a whole. For further inquiries, media contacts for both companies are provided.