A Well-Hydrated Supply Chain With Barrett Distribution Centers

Making a Splash: Waterdrop Selects Barrett as Exclusive North American 3PL Provider

Waterdrop, known for its innovative Microdrinks, has chosen Barrett Distribution Centers as its exclusive 3PL partner for North America. Bryan Corbett, VP at Barrett, expressed enthusiasm about the partnership, stating, "Waterdrop is such an incredible brand. They've already taken over Europe, and we can't wait to help fuel their growth in the USA. Their sponsorship of global sports figures like Novak Djokovic and Taylor Fritz is brilliant, and we’re thrilled to be a part of their expansion."

Courtenay Schick, Senior Operations Manager at Waterdrop, highlighted Barrett's strong track record and capabilities as reasons for the selection. Schick commented, "Waterdrop has achieved great success in Europe. As we look to expand in the USA, we need a 3PL partner with a proven track record. Barrett's industry expertise, scalable solutions, and innovative technology make them the ideal partner for our mission to provide sustainable hydration solutions."

Waterdrop's Strategic Growth and New Talent

As part of its U.S. expansion, Waterdrop has appointed Alexandre Ruberti as General Manager of Waterdrop Americas. Ruberti, with over 20 years of experience in the consumer packaged goods (CPG) industry, including roles at Celsius Holdings and Future Farm, will drive Waterdrop's hypergrowth strategy in the USA.

Waterdrop will initially operate from the Memphis region, where Barrett boasts a robust network of eCommerce and omnichannel fulfillment centers. Barrett will support Waterdrop’s expanding eCommerce fulfillment needs and manage future retail and omnichannel growth.