The Zero Proof Partners with Stord to Enhance Fulfillment Operations Amidst Rapid Growth

Zero Proof

The Zero Proof, a leading non-alcoholic beverage online retailer and wholesaler, has announced a new partnership with Stord, a prominent provider of high-volume fulfillment services and technology for omnichannel mid-market and enterprise brands. This collaboration marks a significant step in The Zero Proof’s strategy to scale its operations and meet increasing consumer demand.

Rapid Growth and Expansion

Founded in 2019, The Zero Proof has quickly become a major player in the non-alcoholic beverage market, offering over 30 curated non-alcoholic brands and its private label products, including Saint Viviana wine and Lapo’s Negroni. The company has seen 3.5x year-over-year growth, capitalizing on the burgeoning demand for non-alcoholic beverages, which have become the third-fastest-growing category in US markets over the past two years.

Operational Challenges and the Need for Innovation

Initially managing all fulfillment operations in-house, The Zero Proof encountered several challenges, including high outbound damage, mispick rates, and inefficient inventory management. These issues led to increased costs, time-consuming customer support, and a negative impact on customer experience. Traditional third-party logistics (3PL) providers in the wine industry proved inadequate due to rigid processes and limited capabilities to handle diverse SKU types.

Embracing Cloud Supply Chain Capabilities

The partnership with Stord enables The Zero Proof to leverage the benefits of Cloud Supply Chain technology for a seamless end-to-end consumer experience. Stord now manages all B2B and direct-to-consumer (DTC) order fulfillment from its Atlanta headquarters and can expand operations to other locations as needed.

Enhancing Efficiency and Reducing Costs

Through Stord Parcel and Last-Mile Optimization software, The Zero Proof has significantly reduced delivery costs and streamlined carrier management. Automated optimal carrier and service level selection for each package ensures efficiency and cost-effectiveness while meeting consumer expectations.

Advanced Order and Inventory Management

By implementing Stord’s Order Management System (OMS), Stord One Commerce, The Zero Proof gains real-time order and inventory visibility. This, combined with Stord’s Warehouse Management System (WMS), Stord One Warehouse, has already reduced mispick error rates by over 85%. Intelligent per-SKU demand forecasting, driven by historical and projected sales data, further enhances inventory planning and aligns with marketing initiatives.

A Promising Future

The Zero Proof’s partnership with Stord exemplifies a shared commitment to delivering exemplary customer experiences through innovative supply chain solutions. The collaboration is poised to support The Zero Proof's ambitious growth goals and ensure continued success in the rapidly expanding non-alcoholic beverage market.