Prioritize multimodal access (road, air, river), dock capacity, ceiling height and racking options, bonded/temperature-controlled space, IT/OMS integration, SLAs for picking and shipping, and proven carrier agreements for Sumatra distribution. Also assess labor skillsets, security, and location relative to Dumai port and main highways.

Expect lower land and basic rental rates versus Java, with slightly higher per-unit inland haulage to some inter-island ports. Key cost drivers: storage density (racking vs bulk), labor productivity, inbound/outbound handling fees, and frequency of LTL vs FTL shipments. Factor in drayage to Dumai for exports.

Look for WMS with API connectivity to marketplaces and carriers, real-time inventory visibility, batch picking and packing workflows, returns management, and support for value-added services (kitting, COA, labeling). Scalability in floor space and headcount during peak seasons is essential.

Monitor inland transport variability during the rainy season, limited late-night carrier frequency on some routes, and port congestion at feeder ports. Build safety stock buffers, use predictive lead-time analytics, and maintain alternative carrier lanes to mitigate disruptions while optimizing fill rates and service commitments.