Expect reduced transit times across the Upper Midwest, lower warehousing rent relative to metro centers, and easier trailer-turn cycles. Evaluate WMS/API integrations, SKU slotting, returns handling, and cross-dock capabilities to ensure the 3PL supports both direct-to-consumer and bulk B2B flows.

Compare transit times to primary node destinations, review common carrier lanes and daily departure frequencies, and request historical on-time pickup/delivery metrics. Confirm intermodal or rail adjacency if ocean or long-haul consolidation is part of your network plan.

Prioritize dock density, racking and mezzanine options, overflow yard/parking, and validated surge staffing plans. Technology should include real-time WMS, EDI/APIs, inventory visibility, and straightforward billing to manage peak SKUs and abbreviated lead times.

Model landed cost savings from shorter transit, all-in storage and handling rates, billing granularity for pick/pack and returns, chargebacks for detention/demurrage, and seasonal labor premiums. Validate minimum term clauses, rate escalators, and SLA credits to align service risk with cost.