Reno remains a significant value play. In early 2026, average industrial rents in Reno/Sparks range from $0.80 to $1.15 per square foot (NNN), whereas equivalent space in the San Francisco Bay Area can exceed $2.50. Even with the cost of trucking goods over the Sierra Nevada mountains, the total cost of occupancy is usually 30-50% lower in Reno.

While winter storms can occasionally close I-80, Reno 3PLs are experts in contingency routing. Most maintain high safety-stock levels and use sophisticated TMS (Transportation Management Systems) to "beat the storm" or reroute via US-50. Reliability remains high, with less than 1% of annual shipping days typically affected by pass closures.

Reno is the superior choice for serving Northern California (SF/Oakland/Sacramento) and the Pacific Northwest (Portland/Seattle). Las Vegas is the winner for serving Southern California (LA/San Diego) and the Southwest (Phoenix).

Yes. Reno is a major hub for FBA prep and "Seller Fulfilled Prime" operations. Because of its central location, shipping into Amazon’s Western Regional Sortation Centers from Reno is highly cost-effective and fast, ensuring your "Prime" badges stay active.

Reno acts as the "Inland Port" for Oakland. Many 3PLs offer Daily Drayage services, pulling containers from the Port of Oakland in the morning and having them stripped and shelved in Reno by the afternoon. This bypasses the expensive and crowded "last-mile" warehouses in the immediate Bay Area.