Evaluate multimodal connectivity, carrier density, and proximity to regional demand centers. Assess facility capabilities (ambient, temp control, cross-dock), WMS and API/EDI integration, labor availability, SLA history, and true cost-to-serve by SKU to ensure the 3PL supports omnichannel complexity and peak volume shifts.

Enid generally offers lower real estate and labor costs versus major metros, reducing fixed and variable fulfillment expenses. Lower overhead improves unit economics, but operators should model peak staffing, potential recruitment constraints, and automation needs to maintain service levels during seasonal demand.

Focus on parcel and LTL density, presence of regional carriers, and access to major freight corridors. Consolidation and pool distribution options, zoned pricing impacts, and the 3PL's ability to negotiate regional contracts will determine transit times and last-mile cost efficiency for both B2B and eCommerce flows.

Require a WMS with real-time inventory visibility, API/EDI order connectivity, configurable workflows, and reporting. Contractual SLAs should cover pick accuracy, on-time shipments, order cycle time, and inventory reconciliation cadence, plus clearly defined capacity and staffing plans for seasonal scaling.