Assess transit times to priority markets, dock and staging capacity, IT integration (WMS and order APIs), SLA definitions for picking/packing, reverse logistics capability, and carrier contracts. Also evaluate seasonal scalability and local labor availability to ensure service consistency.

Norman's central position reduces over-the-road mileage for deliveries across the central U.S., lowering line-haul spend and enabling shorter transit lanes. Reduced transit distance often translates to lower freight classes, fewer touchpoints, and improved on-time performance for regional carriers.

Prioritize robust WMS with real-time inventory, EDI/API order integration, SKU-level tracking, secure storage options, and evidence of carrier integrations. Confirm physical capabilities: clear height, racking, cross-dock bays, and facilities for returns processing and value-added services.

Seek transparent pricing models, volume-tiered rates, and clear labor cost pass-throughs. Validate the 3PL's ability to expand footprint or add shifts, and confirm lead times for space expansion or equipment resources to support peak season growth.

Confirm local and regional carrier partnerships, daily pickup schedules, and negotiated service levels for parcel, LTL, and TL. Evaluate last-mile reach for key zip-code clusters and ask for route density data to estimate delivery cadence and cost per drop.