Evaluate transit times to primary customer zones, carrier access (parcel/LTL/drayage), WMS/ERP integrations, SLA performance (OTIF, pick accuracy), labor models and peak scalability, and value‑added services (kitting, returns). Compare landed cost impacts from lower real estate and transport rates versus service tradeoffs.

Prioritize direct access to interstate corridors, intermodal or rail proximity, density of parcel and LTL carriers, cross-dock facilities, and multi-carrier shipping setup. These features reduce last‑mile variability and simplify routing for store replenishment, B2B pallets, and DTC parcel flows.

Require real‑time inventory visibility, daily pick/pack/ship reports, cycle count accuracy, volumetric billing clarity, and SLA dashboards for order lead time and fulfillment accuracy. Transparent chargeback and inventory reconciliation processes are essential for cost predictability.

Lower warehousing and labor costs in Tomah enable buffer capacity and lower per-unit storage rates, allowing brands to hold safety stock closer to Midwest demand centers. Use zone-skipping and regional pooling to reduce parcel spend while maintaining service windows.

Insist on returns workflows in the WMS, parceled RMA routing, inspection and disposition options, and integrated refund/exchange reporting. Prefer partners offering automated returns routing, repair/refurbish capabilities, and fast processing to minimize inventory downtime.