Massood Logistics was the brainchild of Edward Massood but has been managed from its inception by Tara Massood, his daughter, who has spent her lifetime in and around the furniture transport industry as well as working in the family’s retail home furnishing stores. Her life experiences and her hands-on education make her uniquely qualified to meet the challenges in the new world of immediate gratification and at-once delivery to consumers that hold high expectations for service and a low tolerance for errors. She is passionate about her business and holds a clear vision for the future. "The world has changed" she states emphatically "Today’s consumer wants it right and wants it now.. and where possible they want it right now" She continues "..It is our goal to try to make that happen".