AMZ Prep Named Racklify’s Warehouse of the Week After $2M Tariff Relief Fund

Launch and Global Expansion

Racklify News is proud to announce AMZ Prep as this week’s Warehouse of the Week, spotlighting the fast-rising 3PL’s extraordinary growth and merchant-first innovation. The Canada-based fulfillment provider has recently made headlines by launching a $2 million Tariff Relief Fund to support eCommerce brands and expanding its operations to 50+ fulfillment hubs worldwide, including new centers in Europe. These bold moves — alongside AMZ Prep’s tech-driven services and steadfast commitment to transparency and trust — have set it apart as a standout in the logistics industry and a natural choice for Racklify’s weekly honor.

Warehouse of the Week is a Racklify distinction reserved for third-party logistics providers (3PLs) that exemplify operational excellence, innovation, and impact across the supply chain. In earning this recognition, AMZ Prep ticked all the boxes: recent expansion and investment activity, cutting-edge technology in its operations, unique service offerings, strong industry engagement, and an unwavering merchant-first ethos built on transparency and trust. Below, we dive into the key factors that propelled AMZ Prep to the forefront.

Investing in Merchants’ Success with a Tariff Relief Fund

In an economic climate where many logistics providers are tightening belts or raising fees, AMZ Prep took a different path – doubling down on support for its clients. Earlier this month, founder Blair Forrest announced a $2M Tariff Relief Fund aimed at helping fast-growing direct-to-consumer (DTC) and Amazon brands weather supply chain volatility. Rather than spend on trade shows or advertising, AMZ Prep is redirecting those dollars “where they matter most – back into the brands they serve,” according to the company. As Forrest puts it: “If you’re betting on your brand, we’re betting on you.”

This initiative offers qualified eCommerce sellers tangible relief when they need it most. Participants enjoy heavily discounted fulfillment rates, free storage, generous relocation credits, waived onboarding fees, and even multi-year rate locks for cost predictability. In short, AMZ Prep is removing the usual financial and operational barriers that keep merchants from scaling up or switching 3PL partners. “Every dollar we’re pulling from our own internal spend is being reinvested into the success of our partners,” Forrest noted, emphasizing that the Relief Fund is “not a campaign – it’s a commitment.” This merchant-first strategy exemplifies the kind of proactive, customer-centric leadership Racklify values in its honorees.

Rapid Global Expansion and Full-Stack Capabilities

AMZ Prep’s growth over the past year has been nothing short of remarkable. Founded in 2016 and bootstrapped from a basement startup, the company has scaled into a global logistics network on track to handle over $2 billion in annual commerce. Today AMZ Prep operates over 50 fulfillment centers across North America, Europe, and Australia, enabling merchants to reach customers worldwide with Prime-fast delivery speeds. Notably, in late 2024 the company planted its flag in Europe, opening new fulfillment hubs in the UK and the Netherlands to meet surging demand from brands expanding internationally. This expansion came on the heels of double-digit growth and underscores AMZ Prep’s strategic vision of becoming a truly global partner for merchants and brands.

What makes AMZ Prep’s operations stand out is its high-touch, enterprise-level infrastructure purpose-built for modern eCommerce. Unlike a traditional warehouse that simply stores and ships boxes, AMZ Prep provides a full-stack logistics solution with deep integration and agility. Its advanced in-house technology platform gives clients real-time visibility into every order and SKU, seamless integrations with major marketplaces and storefronts (Amazon, Shopify, eBay, Walmart and more), and analytics to optimize inventory and fulfillment. The company’s distributed network offers both DTC fulfillment and Amazon FBA prep, so sellers can synchronize multi-channel operations through one partner.

Critically, AMZ Prep has built out specialized capabilities that many 3PLs lack. For example, the company manages temperature-controlled storage and cold-chain fulfillment for sensitive health, beauty, and perishable products. It is one of the few 3PLs enabling merchants to leverage Seller Fulfilled Prime (SFP) – allowing sellers’ own warehouses (in this case, AMZ Prep’s centers) to ship with Prime speed and badging. AMZ Prep also provides global freight forwarding and customs compliance services, acting as a one-stop solution from factory to last-mile delivery. “Most 3PLs ship boxes. We build infrastructure for growth,” says Forrest. “From freight and inventory to last-mile and returns, we deliver a full-stack logistics solution with the agility and insight today’s brands demand.” This philosophy of being an extension of the brand’s own team – rather than just a vendor – has helped AMZ Prep become the go-to logistics partner for thousands of fast-scaling eCommerce companies.

Transparency, Trust, and a Founder-Led Ethos

Underpinning AMZ Prep’s operational prowess is a company culture devoted to client success for the long haul. The firm prides itself on a “founders helping founders” mentality – a reflection of Forrest’s own experience building the business from scratch. That ethos is evident in initiatives like the Tariff Relief Fund, which prioritize genuine partnership and flexibility over short-term profits. It also shows in the flexibility and openness of AMZ Prep’s services: from custom transition plans to multi-year locked-in rates, the company strives to earn merchants’ trust by eliminating surprises and “bait-and-switch” tactics in the fulfillment industry. The result is exceptionally high client satisfaction and loyalty. AMZ Prep boasts a 96% customer retention rate, and it has earned multiple industry awards such as G2’s High Performer Enterprise (Winter 2024) and Mid-Market (Spring 2024) honors for its fulfillment solutions.

Industry observers have taken notice of AMZ Prep’s rise. The company’s expansion and innovations have been highlighted in outlets like Yahoo Finance and Business Insider, and of course here on Racklify News. By actively engaging with the eCommerce community (for example, sharing thought leadership on global expansion and participating in major industry events), AMZ Prep has positioned itself as not only a service provider but a thought partner to brands aiming to scale. This combination of visibility, credibility, and performance exemplifies what the Warehouse of the Week award is all about.

Setting a New Standard in 3PL Fulfillment

From its aggressive global expansion to its innovative programs that put merchants first, AMZ Prep has demonstrated the qualities that Racklify celebrates: innovation, excellence, and a trust-based partnership model. The company’s ability to deliver Prime-fast, cross-border fulfillment alongside custom solutions (like tariff assistance and omnichannel tech integration) shows a unique capacity to solve real pain points for sellers. “We move infrastructure, data, and outcomes, not just packages,” Forrest says of AMZ Prep’s modern logistics approach. By engineering a scalable, transparent fulfillment platform, his team is enabling the next generation of DTC and Amazon brands to grow without limits.

As Racklify’s Warehouse of the Week, AMZ Prep sets a high bar for what a 3PL partner can achieve through customer-focused innovation. Congratulations to the entire AMZ Prep team on this well-deserved recognition. In an ever-challenging logistics landscape, they have not only kept pace – they are actively reshaping what merchants can expect from their warehouse partners.