Prioritize multimodal connectivity (road and rail links to Cotonou), carrier network strength for cross‑border lanes, real estate and labor costs, available value‑added services (pick‑and‑pack, labeling, returns), and customs clearance expertise. Assess SLA performance, inventory visibility through a WMS, and scalability to match peak demand.

Warehousing and labor costs in Parakou are typically lower than coastal ports, improving storage economics. Trade‑offs include longer modal transit to the port and potential inland freight complexity. Effective 3PLs mitigate this with consolidated shipments, reliable carrier contracts, and streamlined customs processing.

Look for a modern WMS with API/EDI connectivity, real‑time inventory visibility, accurate pick‑and‑pack workflows, returns processing, and the ability to support marketplaces and multiple sales channels. Reporting, SLA monitoring, and integration with your order management system are critical for omnichannel performance.

Use multimodal planning (rail to port plus road onward), consolidate LTL shipments to reduce unit costs, pre‑clear customs where possible, partner with regional carriers experienced in border procedures, and negotiate SLAs that account for seasonal road conditions. Regularly review transit times and carrier performance data to refine lanes.