Brands typically gain shorter inland transit to southern ports and Swedish population centres, reduced real estate and labour costs vs metropolitan hubs, and access to modern warehouse parks that support automation, temperature control, and value‑added services such as kitting, labeling and returns processing.

Benchmark pickup frequency, transit times to your top destinations, LTL and FTL lane rates, and carrier reliability metrics. Review a 3PL’s scheduled carrier partnerships, cross-dock options, and documented SLAs for on-time delivery and claims handling to estimate total cost-to-serve.

Prioritise a robust WMS with real-time inventory, scalable racking and dock capacity, modular cold/controlled storage rooms, flexible labour pooling, and defined expansion options. Confirm service-level backups for peak volume and validated processes for temperature monitoring and compliance.

Lower land and rental rates improve unit storage economics, while local skilled labour supports complex B2B handling. Evaluate municipal permitting timelines, environmental zoning, and any local incentive programmes. Ensure the 3PL has contingency plans for labour peaks and clear compliance documentation.