Prioritize measurable SLAs (order accuracy, ship time), WMS/API integrations, labor model flexibility, value-added service capabilities (kitting, temperature control, returns), and transparent cost models (cost-per-order, cost-per-pallet). Also validate carrier connectivity and transit-time impact on your network's total landed cost.

Phrae typically offers lower land and labor rates than coastal hubs but longer road transit to major ports; model cost-per-pallet, cost-per-order, inventory carrying cost, and landed transportation spend. Include ramp-up labor, seasonality, and fixed vs variable pricing in TCO scenarios.

Expect faster access to northern Thai markets and nearby feeder hubs, with reliable road routes for LTL/FTL distribution. For southern ports and Bangkok-bound loads, plan for longer overland transit and consider hub-and-spoke routing or multimodal options to optimize cost and schedule reliability.

Confirm real-time WMS access (API/EDI), inventory accuracy guarantees, cycle-count procedures, returns-processing workflows, and SLA reporting. Verify support for multi-channel order routing, batch/slotting optimization, and exception management to maintain visibility and consistent fulfillment KPIs.